By gekko513
this post was submitted on 25 Feb 2025
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Buy European
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Booking is 100% owned by Priceline (renamed Booking Holdings). They only paid $113M for the company in 2005. That's a damn steal.
The other travel "alternatives" are either owned by Expedia, majority stock holders by Expedia, or just act as a front end search for Expedia and VRBO. It's honestly ridiculous.
Interesting, didn't know this. Thanks for pointing it out.