this post was submitted on 18 May 2024
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Oh that’s fun, you made me realize there’s potentially somewhat of a class divide when it comes to advertising exposure.
Budget TV w/built in Roku & OTA but no subscriptions = 100% ads
Paid subscriptions or the tech knowledge to block ads / sail = no ads except billboards and limited other sources
There's more ads now than back in the day too. Used to be like one ad break per show. Now it seems like it's 50% show 50% ads with banner ads on the bottom of the screen and pop up shit and all kinds of garbage. I can't stand watching actual TV.
My time it's like 20min shows, 10min ads. At least shows back then make use of this structure, these day ads on stream/youtube just shows up like spanish inquisition.
I grew up in the days of network television and local stations. Never had cable or those fancy DVR boxes (or teevo for those who remember). When we wanted to record something we had to know when it was going to be on, then program the VCR, slap a tape in and hope for the best.
I have no patience for ads whatsoever.
When they'd come on back in the day (me being the youngest) I'd be told to holler when the show cam back on.
I block every single ad network wide at home. And now I only watch content without ads via any means I can.
I hate ads with a burning fiery passion.
I think class divide surely exists, but from my experience, it's really about whether people are bothered by it. For me i based my living on ad-free mindset so i set my priorities on getting rid of ads and focus a bit more on privacy. My siblings and friends on the other hand, don't mind any of those, so they continue using reddit/facebook and youtube(with ads), all with pay grade higher than me.
I don't really know, that might be true in some places but not here in Sweden. We have public service TV and radio that's free and add free. OFC the don't have everything and you'll probably end up watching things from other places anyways but it at least decreases the class divide.
However things on the internet are still as true. Not because it's that hard to use a add blocker but it's still mostly tech sawy people that do.
I bet it's the other way around. Rich people have money and time to spend, so having their time wasted with ads that compel them to spend more money is fine. Poor people need to make the most of their time, can't afford to be distracted by shiny consumerism, and they're more likely to be people with attention disabilities which ads are hostile to.
Are there enough Ferrari and caviar ads? No TV ambulance chasers, mass-market lagers, or annuity plans needed.
Weight loss drugs though, Political Action Committee ads… those would be relevant.
I think you're defining class inconsistently. A premium Netflix subscription isn't really on the same level as a ferrari.